Campaign #ItsNotFair Series 4 Featuring Fashion Stylist Anamika Chanda
Yes, its not fair.
Its not fair to compare,belittle or supress a human being psychologically or otherwise in the name of skin colour. Something that the powers that be bestowed upon us. Something that everyone needs to be proud of .Something that parents have to take care to teach their kids.Something that we don’t have to fight for!
This conversation needs to change.This is a collective conditioning that needs to undergo a transformation.Its our duty to be aware of how we are treating people because of their skin colour.Our worth cannot be determined by that.
I have had the fortune to grow up in a family where the conversation did not revolve around my dusky skin.In fact it was celebrated.Though my feelings of self worth was definitely questioned outside of it purely based on colour. Needless to say,I have seen people especially women build their self esteem around their less than society approved skin colour.It pains me to see their years of building themselves up subject to a single thread of checklist called skin colour when they are looking for a life partner.
It is disgusting to say the least about elderly discussing about their daughter’s fate based on skin colour. I have a dear friend whose intelligence and shining personality ceases to amaze me and yet she ties her suitability for marriage based on skin colour,because she has been constantly compared to people while growing up and that has become a part of DNA. She just cannot get over it.How damaged are we as a society? What are we going towards in the name of progress?
What are we passing on to the next generation? Bunch of prejudices which never made sense in the first place but which nearly destroyed our psyche? We have to realise the power we have to bring about a change where it is not a part of our daily thought process.It begins at home. We have to celebrate each other for our differences and not demean them.Only then can we call ourselves progressive.
Yes it is not fair. And yes, this conversation needs to change.
Concept,Direction & Photography – Lucky Malhotra
My Muse – Anamika Chanda
It would mean a lot if you would like/share, comment and spread the word too.For any further query or doubts you can always send a message or write to me on Facebook/Instagram.
I am looking out to feature women who stand up against this boldly and contribute towards this cause and spread awareness about this campaign.You can reach out to me by writing me to [email protected]
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