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Campaign #ItsNotFair Series-6 Featuring Anitha Rajkumar By Lucky Malhotra

// Author: luckymalhotra // 0 Comments

Let me tell you about the experience of shooting these series.Every time I shoot, I have to keep in mind that I need to drive the point across that everyone is beautiful in some way or other. My motto is to make them confident or more confident by the end of the shoot. Frankly shooting is not easy and I also have my share of anxiety, nervousness as I feel responsible that I have taken up this initiative and finding time from my busy schedule to do this and to keep it consistent. Being very picky in whatever I do,I wish and hope that this initiative of mine might bring some change in the way people perceive beauty. I would be happy to know what you feel about this. Do write back/like/comment and don’t forget to share the campaign as it deserves that attention.

 

 

Here is the story of Anitha in her own words. I hope you found this inspiring.

HOW WAS YOUR CHILDHOOD?

As a kid having nicknames was cool. Everyone had a real cute nice one, mine was nothing so cute or even close to cute or nice. The usual ones, were kaali, kappu kari (black coal), karupi (black in tamil). I am sure many of us call our friends/classmates/colleagues by these names, not giving it a thought about how much it hurts them. Such things as a kid makes you think that you are undesirable and crushes your confidence. Making friends and sticking to them is one the first difficulties I faced as a kid.

DID ANY CLASSMATES OR RELATIVES DISCRIMINATE YOU?

Let alone your friends at least they meet you newly, its even worse when it comes your relatives or family doing it to you. I am damn sure they don’t mean to hurt you, but that’s what happens. Knowingly or Unknowingly they crush your confidence. I had an uncle who always called me karupi. I used to feel so bad and would want to scream and tell him my name is Anitha and not karupi. But never did that. I even had guys in my class who would sing songs “mere saamne waale classroom mai ek charcoal ka tukda rehta hai”. Kudos to the creativity though.

 

WHAT ABOUT THE LOCALITY YOU STAY, DID YOU FACE ANY SUCH THINGS THERE?

There is this one incident that hit me real hard, my little brother and I went to play in the park right next to my house, we were playing with a little girl. In a while her mum comes and says chalo beta lets go home, enough playing you also have to take a shower it will be late to do homework. The little girl says I do not want to take bath ill play for some more time. That’s when her mum says beta if you don’t take bath you will become black like that didi. I did not see that coming and I just grabbed my brother and said let’s go home.She still lives in my neighbourhood, even now when I see her this is the only thing that comes to my mind.

HOW DOES MEDIA AFFECT?

Back then I would go home and keep weeping the entire night. Every time my mum asks what happened the only word I would tell her is nothing.
But all these tiny little comments and gestures impact a lot on a kid. Thanks to the TV Ads they also portray all girls trying their products to make them fair. Your entire childhood you grow up thinking being fair is being beautiful. As a teenager you would try anything and everything to just become a little fair. and tell people around you, I wish god gave me 1% of your fairness man.

DO YOU WEAR DARK COLOURS?

My grandfather used to get us dresses when we were little. My cousins would get all bright colours and I would get all light colours, when asked he would say they would not look good on you. I was brought up saying light colours are the ones in which you look pretty because you have a dark complexion.
I was one of those kids who studied well, took part in co-curricular, played sports. Luckily never denied any of this because I wasn’t fair. I got into one of the premium institutes for doing my engineering.

HOW WAS YOUR COLLEGE LIFE?

The biggest turning point in my life. I had to move to northern part of India. Being a south Indian, moving to north.
Luckily did not have much trouble in making friends in the campus. Thanks to the diversity in the admission process, we had people from all over the country. This was during the first few months of my college life, one of my senior just stopped my friend and me and briefed us about an upcoming college function and they needed volunteers from my batch to wear saree and welcome the guests. Both of us got excited. So she was like just give me the names of who would be volunteering. My friend just immediately said we both will do it maam no issues, oh yea!! we had to call our seniors maam.

She was taken aback an she called my friend aside and told her something and left. On the way to class my friend tells me “yaar bura math maan she wants someone who is fair, you will lend your saree na, I don’t think hamare batch mai people are having”. I was so broken, I even felt being my friend she should have just told the senior to fuck off and said we are not participating. But being new in the campus none of us I think had courage. Rather she told all my friends and the entire night we sat abusing that senior. That made us pretty close. I took it sportively and of course gave my saree to her to wear for the function.

DOES IT AFFECT YOUR PARTICIPATION IN COMPETITIONS?

Then came the selection for the department teams. I played basketball during my school days. When my super senior approached I agreed to come for the selections. After the match I did get selected and started practicing for the matches. We played well and won the trophy that year. That’s when I looked at that senior and said at-least in the ground you don’t have to be fair to play. That was the first year my department won first.

HOW DID WINNING THE COMPETITION TRANSFORM YOU?

Since then I never cared about what people thought, or if they treat me different cause I am not fair.
That s the time I remembered what my aunt always said its not the colour of your skin that decides if you are good or bad its your personality and talent. May be being pretty gives you opportunity easily but to sustain there you need talent and hard work. After successfully completing my engineering I joined an IT company for work. Its been 5 years I’m working I’ve worked in 3 different companies till date I haven’t been denied any chances at work cause I’m not fair. My talent has always been recognised.

DOES IT AFFECT IN FINDING MARRIAGE PROPOSALS?

I’ve also met men who say my parents would not like you because you aren’t fair.
I’ve always lived my life stereotyping. Honestly believe me when I say this my relatives still think I am not getting married cause I don’t have long hair. I still have aunties tell me grow your hair, you will look beautiful. Guys like girls with long hair. The only answer I give them is I like it short and I’m going to keep it the same. I used to have a long hair, tie plaits during school days.

This is one incident I keep telling them, there was this friend of mine with whom I had gone out for a dinner, after dinner we went to a paan shop to get paan. This was a regular shop he visited, the first time the pan seller saw him with a girl and asked is she your girl. He just smiled and then the seller tells him what bhaiyya your so fair and good looking you can get someone fair and beautiful na. That’s when he said to the seller if you talk to her and know her you would not say the same. So when it comes to dating its always difficult, as you yourself will have thoughts that if I approached he would say no cause I am not fair. But trust me that just goes way once you start accepting your skin and feel proud of how you are. Not saying its easy but you will reach there.

HOW ARE YOU DOING YOUR BIT OF MOTIVATING PEOPLE WHO ARE NOT LIGHT SKINNED?

I can proudly tell I’ve played an active part in motivating people around me. I have cousins in their teens who feel pretty low in confidence cause of their skin.

It’s nice to see the world changing now. Advertising, media, fashion designers all of them working diversely to work with talented folks and not because of colour or looks. That reminds of few ads made by my current company that really makes me feel proud that I am working in a place who believe in working in a diverse environment. We have people from all over the globe working in a team together, without any discrimination. To all the young boys and girls out there that s the example or role model you should follow.

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I am doing my bit to educate the people that fairness is not the criteria to be called beautiful. I have started this movement and doing these shoots to show that beauty is skin-deep and it’s not easy for me to take out time from my assignments and do this.

If you like what I am doing, do let me know,Your words would be encouragement for me to carry it forward.You can follow my work on the handles below.

It would mean a lot if you would like/share, comment and spread the word too.For any further query or doubts you can always send a message or write to me on Facebook/Instagram.

I am looking out to feature women who stand up against this boldly and contribute towards this cause and spread awareness about this campaign. You can reach out to me by writing me to [email protected]

** Please note that this campaign is against dark skin stigma and I would prefer to work on this cause with woman who are not light skinned, yet have made a mark in their life.I am looking for inspiration, Having said that being dark is not the only criteria I look for to shortlist women for this cause and this is not a portfolio!**

My Muse – Anitha Rajkumar
H & M – Bandana Dias Bhattarai
Photography & Edit – LuckyMalhotra Photography

Like The Page & Follow my work on 📷 LuckyMalhotra Photography
Instagram – instagram.com/luckymalhotraphotography
www.luckymalhotra.com

Do let me know what you think of this and do like the page LuckyMalhotra Photography to see more.
You can follow me on Instagram.com/luckymalhotraphotography

Interested to be a part of this campaign?
Follow the steps below.

– Like/Comment using hashtag #ItsNotFair and share.
– Follow me on Facebook and Instagram @luckymalhotraphotography
– Send me a message incase you are interested to be part of this campaign.
– Tag your friends who you think would be keen to be a part of this social campaign.

The chosen one gets a chance to be shot by me and be a part of this social cause and the ongoing series.

This campaign stands for equality and against discrimination based on the colour of a woman’s skin.

Like the Page, Share the post,Leave a comment and do tag your friends or family in the comment section below.If you like what I am doing, do let me know,Your words would be encouragement for me to carry it forward.You can follow my work on the handles below.

It would mean a lot if you would like/share, comment and spread the word too.For any further query or doubts you can always send a message or write to me on Facebook/Instagram.

I am looking out to feature women who stand up against this boldly and contribute towards this cause and spread awareness about this campaign. You can reach out to me by writing me to [email protected]

** Please note that this campaign is against dark skin stigma and I would prefer to work on this cause with woman who are not light skinned, yet inspiring and being dark is not the only criteria I look for to select people.

Write to me with your thoughts at [email protected]

Don’t forget to leave some comments and subscribe to my blog .

Chao,

Lucky Malhotra

You can follow me on  Facebook   Instagram    Twitter

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